Beautiful Losers celebrates the spirit behind one of the most influential cultural moments of a generation. In the early 1990's a loose-knit group of likeminded outsiders found common ground at a little NYC storefront gallery. Rooted in the DIY (do-it-yourself) subcultures of skateboarding, surf, punk, hip-hop & graffiti, they made art that reflected the lifestyles they led. Developing their craft with almost no influence from the "establishment" art world, this group, and the subcultures they sprang from, has now become a movement that has been transforming pop culture.
Anyone wanting to understand the historical roots and aesthetic connections between graphic designers like Geoff McFetridge, filmmakers like Harmony Korine and Mike Mills, and street artists like Shepard Fairey and Barry McGee will now be exposed to this highly influential posse of creative people who have infiltrated mainstream media and advertising to renovate commercials, print ads, and art practice sponsored by corporate entities.
Running Time: 90 min.
Release Date: December 2009